Status, 01 November 2021, Zurich.
1. DATA PROTECTION AT A GLANCE
2 GENERAL AND MANDATORY INFORMATION
3. DATA COLLECTION ON OUR WEBSITE
Cookies The internet pages partly use so-called cookies.Cookies do not cause any damage to your computer and do not contain viruses.Cookies serve to make our offer more user-friendly, effective and secure.Cookies are small text files that are stored on your computer and saved by yourbrowser. Most of the cookies we use are so-called"session cookies". They are automatically deleted after the end ofyour visit. Other cookies remain stored on your terminal device until youdelete them. These cookies enable us to recognise your browser on your nextvisit. You can set your browser so that you areinformed about the setting of cookies and only allow cookies in individualcases, exclude the acceptance of cookies for certain cases or generally andactivate the automatic deletion of cookies when closing the browser. If youdeactivate cookies, the functionality of this website may be limited. Cookies that are required to carry out theelectronic communication process or to provide certain functions that you haverequested (e.g. shopping cart function) are stored due to the legitimateinterest of the website operator in the technically error-free and optimizedprovision of itsservices. Insofar as other cookies (e.g. cookies to analyse your surfingbehaviour) are stored, these are dealt with separately in this data protectiondeclaration. Server log files The provider of the pages automatically collectsand stores information in so-called server log files, which your browserautomatically transmits to us. These are: Browser type and browser versionoperating system usedreferrer URLHost name of the accessing computerTime of the server request IP addressThis data is not merged with other data sources. The processing of data is carried out inaccordance with legal provisions which permit the processing of data for thefulfilment of a contract or pre-contractual measures. Contact form If you send us enquiries via the contact form,your details from the enquiry form, including the contact details you providethere, will be stored by us for the purpose of processing the enquiry and inthe event of follow-up questions. We do not pass on this data without yourconsent. The processing of the data entered in thecontact form is therefore based exclusively on your consent. You can revokethis consent at any time. For this purpose, an informal communication by e-mailto us is sufficient. The legality of the data processing operations carried outuntil the revocation remains unaffected by the revocation. The data you enter in the contact form willremain with us until you request us to delete it, revoke your consent to storeit or the purpose for storing the data no longer applies (e.g. after we have completedprocessing your request). Mandatory legal provisions - in particular retentionperiods - remain unaffected. Registration on this website You can register on our website to useadditional functions on the site. We use the data entered for this purpose onlyfor the purpose of using the respective offer or service for which you haveregistered. The mandatory information requested during registration must beprovided in full. Otherwise we will reject the registration. For important changes, for example in the scopeof the offer or in the case of technically necessary changes, we use the e-mailaddress provided during registration to inform you in this way. The processing of the data entered duringregistration is based on your consent. You can revoke your consent at any time.For this purpose, an informal communication by e-mail to us is sufficient. Thelegality of the data processing already carried out remains unaffected by therevocation. The data collected during registration will bestored by us for as long as you are registered on our website and will then bedeleted. Legal retention periods remain unaffected. Comment function on this website For the comment function on this site, inaddition to your comment, information on the time of the creation of thecomment, your e-mail address and, if you do not post anonymously, the usernameyou have chosen will be stored. Storage of the IP address Our comment function stores the IP addresses ofusers who post comments. Since we do not check comments on our site before theyare activated, we need this data to be able to take action against the authorin the event of legal violations such as insults or propaganda. Subscribe to comments Asa user of the site, you can subscribe to comments after registering. You willreceive a confirmation email to verify that you are the owner of the emailaddress provided. You can unsubscribe from this function at any time via a linkin the info emails. The data entered in the context of subscribing to commentswill be deleted in this case; however, if you have transmitted this data to usfor other purposes and at another point (e.g. newsletter order), it will remainwith us. Storage period of the comments Thecomments and the associated data (e.g. IP address) are stored and remain on ourwebsite until the commented content has been completely deleted or the commentshave to be deleted for legal reasons (e.g. offensive comments). Legal basis The storage of comments is based on your consent.You can revoke your consent at any time. For this purpose, an informalcommunication by e-mail to us is sufficient. The legality of the dataprocessing operations already carried out remains unaffected by the revocation. Processing of data (customer and contract data) We collect, process and use personal data onlyto the extent that they are necessary for the establishment, content ormodification of the legal relationship (inventory data). This is done on thebasis of legal provisions that permit the processing of data for the fulfilmentof a contract or pre-contractual measures. We collect, process and use personaldata about the use of our Internet pages (usage data) only to the extentnecessary to enable the user to use the service or to bill the user. The collected customer data will be deletedafter completion of the order or termination of the business relationship.Statutory retention periods remain unaffected. Datatransmission upon conclusion of a contract for online shops, dealers and goodsdispatch We transmit personal data to third parties only if this is necessaryin the context of the contract, such as to the companies entrusted with thedelivery of the goods or the credit institution entrusted with the paymentprocessing. A further transmission of the data does not take place or only ifyou have expressly agreed to the transmission. Your data will not be passed onto third parties without your express consent, for example for advertisingpurposes.
The basis for data processing are legalprovisions which permit the processing of data for the fulfilment of a contractor pre-contractual measures. Analysis of the usage behavior We can offer better services by tracking clickbehavior. This way we can see which posts are read with pleasure by whichcustomers and provide this segment with further information on this topic. Bytracking open and click-through rates, we can better identify which content isinteresting to recipients and which is not or less so. This way, we write lessabout the topic and more for the readers. Finally, the tracking of open and click ratesalso serves to increase sales. Of course, we also inform about products that wesell in the newsletter. It is relevant for us whether parts of an email haveled to a purchase decision or not. We usually only look at tracking data in theform of aggregated reports. So we don't look specifically at whether a user hasnow clicked on this or that link, but what percentage of subscribers opened theemail and which links they clicked on. The data of a specific person is usuallyonly looked at individually if, for example, an error occurred, a supportrequest came in or there was otherwise a concrete reason. Other notes If you call up the respective email for correctdisplay via the link provided in the email in a browser, you will land on aMailChimp website. Among other things, the web analysis tool Google Analyticsis used there. Unfortunately, we cannot switch this off and also have no accessto the corresponding evaluations. However, you can use the usual measures toprevent tracking by Google Analytics and via browser plugins, for example. Description of the processing of personal data With an entry in the newsletter list, we onlycollect your e-mail address for a pure newsletter subscription. In this way, itis therefore at least possible for you to use this service pseudonymously. Inaddition, we store the address of the website on which the form was located, throughwhich you have completed the subscription. If you enter your email address in thedistribution list, then this email address is initially stored volatile withthe list provider ("MailChimp"). The email address is only stored forthe purpose of sending the owner of the email address an email in which he canconfirm the membership in the email list ("double opt-in"). Once theemail address has been confirmed, it is stored permanently with the listprovider until the email address is deleted by the owner of the email addressor by us. In order to be able to prove the entry in the list and to be able todefend against any accusation of unsolicited e-mail, the list provider storesthe date of the entry in the list as well as the IP address under which the entrywas made. We have no influence on the fact that the IP address is stored, andwe hereby expressly draw attention to the fact that the IP address is stored.Important: We do not use the IP address for any other purpose. Furthermore, the following data is stored withus: Date of the last profile update Geolocation & Time Zone: Based on the emailaddress, we perform geolocation and use a "geolocation serviceprovider" to determine information about the IP address (geolocation data and any existing location information).Geolocation is also used to determine time zones. This, in turn, is used forthe possibly required simultaneous sending of newsletters at certain times.Geolocation is performed both when subscribing to the newsletter and whenopening newsletter emails. Language information: If your browser candetermine the language you have set when subscribing to the newsletter orcalling up links, this is also stored in your profile. This function can be usedin particular to create segments of subscribers by language. Groups & Segments: We sometimes send out notjust one newsletter that is the same for all subscribers. But sometimesdifferent newsletters that are different. For example, it may happen that newersubscribers receive a different or a separate newsletter or email. Deleting your data Every newsletter email contains a note on howyou can have your email address deleted. Alternatively, you can contact us atany time. You can find our contact details in the imprint or under contact. Ofcourse, also for other questions regarding the protection of your personal dataand especially when exercising your data subject rights.
5. SOCIAL MEDIA
6. ANALYSIS TOOLS AND ADVERTISING